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Full-time Senior User-Acquisition Expert

en Pixowl en la ciudad de Buenos Aires - Argentina

Join a company where you can make an impact - taking us from startup to high-growth top grossing studio!

We are looking for a senior user-acquisition expert to drive performance marketing efforts for our mobile games studio Pixowl and allow us to reach the Top 100 Grossing in 2018.

Pixowl is a mobile game studio focused on world builder games.
We are now ranking #47 in the Top 100 Freemium Family Games publishers and our flagship builder game The Sandbox did over 40M installs and counts 1M Monthly Active Users.


Core Responsibilities
- Plan, develop and execute paid user-acquisition marketing campaigns across various channels (Facebook, Instagram, Video Advertising Networks)
- Analyze data and optimize campaign performance based on LTV and ROI/ROAS.
- Coordinate with 3rd-party tracking and attribution partners to ensure accurate end-to-end funnel data.
- Monitor, optimize, and report on campaign performance on a regular cadence.
- Effectively communicate goals and strategies to internal as well as external stakeholders (Studio, Producers/Designers, Live Ops and Tech) and platform partners (Apple, Google).
- Build models then monitor current performance against trends, budget and forecast.
- Collaborate and manage artists for the production of video & banner creatives to be used in your campaigns.
- Take lead and manage a dedicated user-acquisition team inside the studio as your user-acquisition efforts will become fruitful to the studio.
- Identify new partners, platforms, and optimization opportunities to drive campaign performance.
- Benchmark competitors and industry best-practises in terms of user-acquisition to stay up to date on latest user acquisition trends, shifts in market dynamics, and emerging platforms.
- Come up with creative/original ideas -- be able and willing to take risks!

Requirements to Apply
- Minimum of 3/5 years of work experience with proven success in Marketing.
- Senior Experience in performance-based marketing with demonstrated understanding of ROI, ROAS, CPA, CPI, CPE, CPM, CPC, ARPU, and LTV.
- Being familiar with one or multiple User-Acquisition Tracking services: AppsFlyer, Adjust, Tenjin, etc.
- Have a proven track-record of executing UA marketing campaigns at scale.
- Have previously built predictive models around marketing spends, payback periods, and other key performance indicators.
- Have already handled UA budgets above 5-6 figures in advertising spend.

Candidate Profile
- Experience working in the social/mobile game industry a plus.
- We accept people from any background and culture - what matters to us is your marketing skills, not your diploma!
- You love numbers and statistics! You are a “maths” person who can never get tired of analyzing large volume of data to try to find the best performing campaigns . Background in data-mining is a plus.
- Strong attention to detail and excellent organizational skills.
- Strong interpersonal skills with a penchant for negotiation.
- Outstanding communication skills – both written and spoken.
- High-level proficiency in Excel and working with large data sets (advanced functions, pivots, etc.) - you have already built your own dashboards to organize your work.
- Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving.
- Comfortable presenting complicated material to diverse audiences; strong ‘soft skills’.
- Ability to work in a fast-pace environment and prioritize work to meet specific deadlines required.
- Must be self-motivated and results oriented.

Apply now if you meet the above requirements!
Send CV & resumes in english at rrhh@pixowl.com

About Pixowl
Founded in 2011 and headquartered in San Francisco, CA, with development studios in Buenos Aires, Argentina, Pixowl, Inc. is a mobile game development company. Pixowl’s experienced international team of dynamic innovators strives to meet and exceed the desires of mobile game players worldwide by blending exciting gameplay, comic book art and character-driven storylines. With the success of its iOS games, The Sandbox, Peanuts: Snoopy’s Town Tale & Garfield: Survival of the Fattest, Pixowl has already established itself as a leader in casual mobile games and IP-based games. For more information about Pixowl, please visit www.pixowl.com or friend and follow them on Facebook and Twitter.



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Publicado el 10-01-2018
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